Don - Quotes
Most of us consider the internet to be like the air that we breathe and the water that we drink. It surrounds us. We use it. And we don` t question it. But this is not a natural landscape. Programmers and executives and editors and designers, they make this landscape. They are human beings and they all make choices.
The general public are completely in the dark about very fundamental issues regarding online search and influence. We are talking about the most powerful mind-control machine ever invented in the history of the human race. And people don` t even notice it.
A classic rule of writing and editing: when writing, don` t hesitate to include something; when editing, don` t hesitate to throw it out.