If you show somebody a piece of your work and you ask them ‘What do you think? ’, they will probably say it’s okay because they don’t want to offend you. Next time, instead of asking if it’s right, ask them what’s wrong. They may not say what you want to hear, but the chances are they will give you a truthful criticism. Truth hurts, but in the long run it’s better than a pat on the back.
Paul ArdenAmerican creative director and author 7 April 1940 — 2 April 2008 |
Whatever You Think, Think the OppositePage 54 |
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