It is better to live in ignorance than with knowledge. Solving the problem is the exciting part, not knowing the answer. Once a conjuring trick is explained it loses its magic. The excitement of a game of football is in not knowing who is going to be the winner. Some people have success and rest on their laurels. The lucky ones continue to live in ignorance.

Paul Arden

American creative director and author

7 April 1940 — 2 April 2008

Whatever You Think, Think the Opposite

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Time of publication: March 26, 2016

Length: 360 characters

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